There is simply no point in rebranding unless you’re going to do it right. So it’s vital you know exactly how it should be done.
Some of the association people make about a company and its brand will be desirable, having been absorbed from advertising and positive messaging. Others will be negative - the result of a poor experience or misinformation. So if you need to change people’s perceptions, what is involved in a rebrand!
Brands are based around opinion, being the associations that come to mind when people think of a company, product or service, but a rational approach is needed to rebrand. You need to throw away subjectivity. Talk to us – we are a specialist in Branding and Brand Engagements.
Lecka-lecka is a premium ice cream brand that is known for their fresh and daily made Italian Gelato. The word “lecka” or properly spelled as “lecca” in Italian means licking that suggests the irresistibly delicious gelatos.